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Levi Strauss built his fortune during the California Gold Rush – but not by mining gold!

Posted on June 10, 2022

As you probably know, the California Gold Rush created tremendous wealth and made lots of people rich, but not all of them got rich the way you might suspect.

One of the most famous men to earn a literal fortune during the Gold Rush was Levi Strauss, whose name is no doubt quite familiar to you.

And like so many of his “Gold Rush” contemporaries, Mr. Strauss didn’t earn his incredible fortune by mining or panning for gold.

[Read more…]

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